Technic AV is the leading Iranian studio equipment retailer, with highly Knowledgeable sales engineers, professional technical support, and customer service. The primary objective of this company is to provide superior sound quality to their clients. They offer a vast selection of studio equipment and even have a test studio room where customers can try out the sound they desire before making a purchase.


During the Technic AV project, I utilized a comprehensive approach to fully understand the client's objectives and create a strong e-commerce platform that met their requirements. The approach involved:

  • Conducting market research to identify the competition and understand the selling studio equipment solutions available in the market.
  • Conducting multiple sessions to gather unique designs and user flows for developing a user-friendly interface.
  • Developing a content strategy roadmap for Technic's experts to provide engaging content and products to users.
  • Conducting an SEO audits to ensure that the website is easily discoverable by potential users on search engines.
  • Designing and developing a software process that successfully identifies customer registration, sales, inventory status, and financial statistics.

I implemented all phases of the custom Technic AV e-commerce platform including design, development, and deployment using integration with my self-built e-commerce software.

  • UI/UX Design
  • Full Stack Development
  • Payments
  • CI/CD
  • Support & Maintenance
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